Privacy Policy

This Privacy Policy explains what information How Much Is It Worth (howmuchisitworth.org) collects, how we use it, and the choices you have. Effective date: November 11, 2026.

Who we are

The site is operated by Obzena LLC, 30 N Gould St #45213, Sheridan, WY 82801, USA. You can reach us at hello@obzena.com. In this policy, "we", "us" and "our" mean Obzena LLC.

Information we collect and how we use it

Photos you upload

When you upload a photo, it is processed in memory, resized, and sent to OpenAI for analysis. The photo is not stored on our servers after the estimate is produced. Under OpenAI's published API policy, data sent through its API is not used to train its models by default, and OpenAI may keep it for up to 30 days for abuse monitoring.

Estimate results

We keep the text of each estimate result (for example the identification, era, condition note, value range and confidence level) for up to 30 days so we can handle support and refund requests. After that it is deleted. We do not keep the photo with it.

Visitor ID

We create a random visitor ID and store it in a cookie named hmiw_t and in your browser's local storage. We use it to remember whether you have used your included estimate and which purchases belong to your browser. It does not contain your name or contact details.

Hashed IP address

We keep a salted hash of your IP address, not the address itself, to enforce fair-use limits: 1 included estimate per browser and per network every 24 hours. These hashes are deleted after 30 days.

Purchases

Payments are processed by Stripe. We never see or store your full card number. From Stripe we receive your email address, your Stripe customer and subscription IDs, the plan you bought, the amount, and the payment status. We keep these as business records, for example for accounting, tax and refund purposes.

Restore purchase

If you use "Restore purchase", you enter your email address and we send a 6-digit code to it through our email provider, SMTP2GO. We use your email only to verify you and restore access to what you bought.

What we do not do

  • We do not sell personal information.
  • We do not use advertising trackers.
  • We do not currently use analytics cookies.

eBay listings

When we show similar listings, our server fetches them from eBay. eBay does not receive your photo from us. If you click a listing, you leave our site and go to eBay, where eBay's own privacy policy applies.

Service providers

We share information only with providers that help us run the service, and only as needed for their role:

  • OpenAI: analysis of uploaded photos.
  • Stripe: payment processing and subscription billing.
  • SMTP2GO: sending email, such as restore codes.
  • Our hosting provider: servers located in the United States.

We may also disclose information if required by law, or to protect the rights and safety of our users or the service.

How long we keep information

  • Photos: not stored on our servers after the estimate is produced.
  • Estimate results: up to 30 days.
  • Hashed IP addresses: 30 days.
  • Visitor ID: stays in your browser until you clear your cookies and site data.
  • Purchase records: kept as business records for as long as needed for accounting, tax and legal obligations.

Your rights and choices

You can ask us to tell you what personal information we hold about you, or to delete it, by emailing hello@obzena.com. We may need to verify your request, for example by confirming the email used at checkout. Some purchase records may need to be kept to meet legal obligations, and we will tell you if that applies.

You can clear the hmiw_t cookie and local storage in your browser settings at any time. If you do, the site will no longer recognize your browser, and you may need to use "Restore purchase" to regain access to what you bought.

California residents

If you live in California, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you rights including:

  • The right to know what personal information we collect, use and disclose.
  • The right to request deletion of your personal information.
  • The right to correct inaccurate personal information.
  • The right to opt out of the sale or sharing of personal information. We do not sell or share personal information for cross-context behavioral advertising.
  • The right not to be discriminated against for exercising these rights.

To make a request, email hello@obzena.com. You may use an authorized agent, and we may ask for proof of that authorization.

Children

The service is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 has given us personal information, contact us and we will delete it.

Security

We use reasonable measures to protect the information we keep, such as encrypted connections and hashing of IP addresses. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. When we do, we will change the effective date at the top of this page. If a change is significant, we will make it clear on the site.

Contact

Obzena LLC, 30 N Gould St #45213, Sheridan, WY 82801, USA. Email: hello@obzena.com.